Context: I had the opportunity to work with the electric car brand Zeekr, contributing to the development of its social media brand guide. While Zeekr’s original brand guide spanned over 250 pages, the challenge was to distill its core elements and tailor them specifically for social media use.

Process: As one of the designers on this project, I helped translate Zeekr’s branding into a structured social media guide. This included defining the look and feel, grid structure, typography, logo usage, design elements, and the application of imagery and videos to maintain brand consistency across platforms. To streamline content creation, we developed Adobe XD templates, ensuring an efficient and cohesive design process. I applied the social brand guide in practice by creating ongoing Instagram content.