Context: Wereldmuseum Amsterdam, formerly known as Tropenmuseum, experiences the summer months to be a quieter period for visitor numbers. We launched a geo-targeted (D)OOH campaign highlighting its accessibility placed in high-traffic areas like the Rijksmuseum, Keizersgracht, Prinsengracht, and Schiphol.

Process: As the lead concepting designer on this project, I was responsible for translating the creative concept into a strong, cohesive visual campaign. I focused on highlighting accessibility by incorporating a location pin as a key visual element. For the DOOH, I drew inspiration from Google Earth’s animated transitions and translated this into a dynamic visual. I collaborated with the entire design and motion team to deliver polished final assets across all formats.