Context:  Combo is a creative influencer marketing agency and the sister company of Home Agency. While the brand identity—logo, fonts, and colors—was already established, the owners felt the existing background designs weren’t working and wanted a fresh perspective. Additionally, the social media formats had not yet been defined, creating an opportunity to refine the brand’s visual direction.

Process: I developed a new set of background patterns, used on the website and social media content. I started by analyzing the existing background design, identifying elements that made them feel “childish” (as described by the brand). Through an iterative process, I designed six background variations and refined them based on continuous feedback, ultimately delivering final assets that aligned with their vision. Lastly, I also created social media templates focused on typography to bring more structure to the social brand identity.