Context: Natrue is a brand dedicated to providing natural, clean milk alternatives. We launched a campaign to introduce Natrue’s products in Dutch supermarkets for the first time. The goal was to make Natrue the trusted choice for shoppers looking for natural ingredients. The campaign had to be simple but effective, showing the brand’s values and helping shoppers feel confident in choosing Natrue.

Process: I served as the lead designer, working closely with the client and creative team to deliver a range of print and digital assets. The DOOH ads were displayed nationwide, while the wobbler and stopper designs were featured in Albert Heijn supermarkets across the country. This project gave me valuable insight into how supermarket store printwork is handled and processed.